A Mobile Virtual Network Operator (MVNO) is a company that offers wireless services without their own equipment and systems such as Operational Support Systems (OSS) and Billing Support Systems (BSS). They rely on a host Mobile Network Operator (MNO) and often the assistance of a Mobile Virtual Network Enabler (MVNE).
An MVNE offers infrastructure and related services ranging from network element provisioning, administration and operations to OSS/BSS support. MVNE’s often provide the “middle-ground” between MVNO’s that do not want to have any control over network elements and those that want complete control.
Some MVNO’s want to completely rely on the underlying wireless network infrastructure of the host mobile network operator whereas other MVNO’s want to own and/or control their own network elements. MVNE’s provide the middle-ground in the sense that they can provide options to MVNO’s for what they bring in-house versus what they rely on the host carrier. For example, a MVNE can provide HLR, SMSC, MMSC, as well as more advanced network elements such as GGSN, OSS/BSS, and other systems.
Our experience with MVNOs has proven that they need more than just a good business plan. MVNOs today need a differentiating business strategy to complement rather than be adversarial to incumbent MNOs in light of the new competitive paradigm of alternative service providers and OTT application providers. In addition, MVNOs need to understand the growth strategies for MNOs and be able to establish their own role in critical areas such as Machine-to-Machine (M2M) communications.
Why build your MVNO financial assessment from scratch?
The MVNO Business Plan with Financial Modeling Spreadsheet includes a working Excel spreadsheet with financial modeling including:
- Drivers and Revenue
- HR Costs
- Other Costs
- Cash Flow
- Graphs and Summary
Launching a MVNO involves a lot of careful planning and an understanding of the competitive threats and opportunities.
Understanding the competitive issues and what type of MVNO to launch is key to success.
The MVNO Business Plan with Financial Modeling Spreadsheet is a full business plan based on the launch of an illustrative MVNO known as Contendus. The plan covers all aspects of the company launch plan including market assessment, funding requirements, financial analysis, market segmentation and product differentiation. Also included is go-to-market plan, distribution and replenishment plans, comparison of MVNO’s and more. The major benefit of this report is to assist in the development of an MVNO launch and to help validate existing plans.