The telecommunications industry has been undergoing a radical transformation since the beginning of the new century, creating new opportunities and new challenges for infrastructure and service providers. The formerly established integrated value chain is increasingly being deconstructed, industry borders are becoming increasingly blurred due to convergence between the Internet and telecommunications industry is being radically restructured with the entry of new players.
Discontinuous technological developments in various areas of the industry and increasing market turbulence have added new dimensions to an already complex scenario. Many traditional business models, as well as related frameworks, tools and methods have become obsolete. Mobile Value-added Service (VAS) applications represent a key aspect to the ongoing success of mobile network operators and everyone in the mobile communications value chain. With core services, such as bearer voice and data communications becoming commodity offerings, wireless service providers are dependent on VAS applications to drive additional revenue and improved margins.
Mobile Value-add Services (MVAS) Markets, Applications, and Opportunities, 5th Edition represents analysis of the MVAS markets, and applications. In addition, the report evaluates market opportunities for mobile VAS, markets, mobile commerce applications. It includes market opportunities and forecasting to 2020 for mobile VAS applications including worldwide mobile games markets and the potential revenues.