Mobile gaming is the fastest growing section of digital gaming but the beginning of mobile game proliferation roots back to in-home console based platform era like Nintendo DS and PlayStation Portable. Initially adaptive version of popular console title was offered for mobile, and gradually Smartphone, tablet and connected console came into the picture.
Today, the smartphone leads the mobile gaming platform by users but tablets generate higher rates across paid monetization, micro transaction and advertising. Mostly casual and non-complex genres are popular on Smartphone platform but with better technical capability and user interface. Tablets have started competing substantively with console devices and may overtake them in the near future. Tablets now represent an attractive mid-core gaming platform.
The proliferation of application stores and social networking sites has greatly contributed to the development of the mobile gaming market. Developers can now sell games directly through app stores and can build social community that leads to greater scope for monetization. Cloud based publishing has enabled multi-screen publishing and seamless game play across mobile, console and mobile devices that has fostered mobile gaming greatly across the device and location dimensions.
The Mind Commerce report, Mobile Gaming Asia: Market and Forecast Analysis, 3rd Edition, evaluates mobile gaming as a whole in addition to specifics within the Asian marketplace. The global mobile gaming market is expected to reach US $78.7B by 2019 with a CAGR of 20.2% from its current market value of US $31.4B. Currently, mobile gaming is 32% of total digital gaming market and projected to account for 35% in 2019.