It is well-known that the automobile industry moves slow in terms of technology adoption. However, one thing is clear: Major automobile brands are committed to the connected information market. Today, many vehicles today have infotainment for entertainment, connected with devices such as personal navigation systems and smart phones with a hands-free car kit. Smartphone connectivity bridges the product life cycle gap between car infotainment systems and smart phones.
Where will ongoing innovation come from? The answer is: Start-ups.
Some of the more innovative start-ups to watch include:
EyerisTech: Artificially intelligent emotion recognition technology that reads facial micro-expressions
CamFind: Visual search technology to tell users what things are, and it can even tell where users can buy them
Augary: Onboard cameras and off board big data analytics to improve the quality of maps and navigation
Roadtrippers: A web and mobile platform that streamlines discovery, planning, booking and navigation into one engaging road trip planner
Viasense: A cloud-based analytics engine that collects, aggregates and interprets a ton of passive carrier, social and micro network data into meaningful analytics about real world consumers
SmartCar: A web service that connects to connected cars wirelessly over a cellular network. Users will be able to configure and monitor their cars using a smartphone, tablet, or laptop
Vicinity Systems: Patented navigation technology that provides a detailed description of the environment ahead and powerful off-board analytics
The industry standard for fourth generation (4G) mobile cellular communications, Long Term Evolution (LTE) will be a particular catalyst for innovation as many new applications are brought on-board vehicles due to the ability to engage high-bandwidth solutions. In the US, leading automobile manufacturers have committed to embedding cars with LTE in their product lines. For example, BMW makes an LTE/Wi-Fi adapter for their cars. Alcatel-Lucent, Verizon, and AT&T are proponents of the LTE-connected car.
In the Mind Commerce report, Connected Vehicles: Market and Forecast for LTE and Telematics Applications 2014 – 2019, we evaluate the marketplace and applications poised for success within the automobile industry.
In the Mind Commerce report, In-Vehicle Infotainment: Companies and Solutions 2014, we uncover some of the more notable applications and solutions that we expect to obtain traction in the marketplace.
For more information, see: