How to Take Charge of Big Data for Your Enterprise

Big data is all about solving big problems. But Big Data doesn’t do that all by itself. Who in your organization is going to manage the business intelligence from data you may already have AND leverage the new, and sometimes unconventional, information that Big Data collects?

Enter the Chief Data Officer (CDO). More businesses are embracing this emerging role in order to address the need for managing and harnessing the value of data.

The Chief Data Officer has the responsibility for determining what kinds of information the company chooses to capture, to keep and how to use that data to improve your business. The CDO should not be confused with the Chief Information Officer (CIO) who is usually responsible for the information systems through which data is stored and processed, rather than concerned with how the data is used.

The CDO ensures that the appropriate data is collected and is responsible for having that data analyzed so that the results can be used to support and maximize business decisions.

Peter Sondergaard, senior vice president at Gartner and global head of Research, estimates that “by 2015, 4.4 million IT jobs globally will be created to support Big Data, generating 1.9 million IT jobs in the United States.” To gain the competitive edge, larger enterprises will be wise to start building a team of data scientists, rather than simply adding the CDO to their executive staff.

A great CDO is going to understand that Big Data is an asset to the enterprise and how this vast amount of information delivers new opportunities to serve clients and customers, as well as add value to the company’s products and services.

The Mind Commerce report Big Data Opportunities, Challenges and Solutions for Industry Verticals is designed to help you learn about Big Data solutions and strategies, understand the challenges and benefits for enterprise Big Data, identify the market opportunities for Big Data in industry verticals and more.

Big data is more than just a buzz word or passing fad in the world of technology. It’s a huge business opportunity to leverage any company’s most valuable asset: data about customers, operations, markets and competitors. Is your enterprise positioned to maximize that value?

By: Brenda Spandrio, Marketing Manager

Related research:

Capturing Big Data in Social and Detection Systems: Market Opportunities and Challenges 2013 – 2019

Big Data Market: Business Case, Market Analysis and Forecasts 2014 – 2019

Big Data in Customer Relationship Management (CRM)

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