It is widely believed that M2M is a technology which has been developed recently. This belief stems from the fact that most of the applications deployed take the luxury and efficiency quotient to the next level. In reality, some form of ‘M2M’ have been in existence in manufacturing industry for long time. Automation on shop floors incorporated network of sensors which send signals to central system. The only key difference here is that the control room have to be in same premises and the system is connected on fiber optics. Furthermore, if the collected data has to be further analysed, it needs to be sent to another geographic location which usually did not happen in real time.
With advancement in telecommunications industry, wireless technology has matured and this has enabled M2M to reach beyond factory floors. Various industries are now employing M2M solutions to increase efficiency, track assets, monitor health, calculate insurance premium and provide luxurious lifestyle. Having sad this, Telecom Operators can cater only those customers which are within their network reach. However, companies which employ M2M solutions for their businesses might require global coverage or coverage in multiple countries. In order to provide increase foot-print to their customers, Telecom Operators enter into agreement for network sharing. This type of deal is beneficial for Telecom Operators as building network in newer regions requires high CapEx, increases time to market and country regulations might differ from base-country. An agreement for geographic network sharing will overcome these factors of deploying new network. This type of arrangement also ensures homogeneity of M2M applications across international borders.
Strategy 3: Partnering to extend reach
A burgeoning alliance between Deutsche Telekom, Orange, Telia Sonera and Everything Everywhere can offer strong European coverage and access to US markets. Customers will benefit from operations across borders and enhanced M2M service quality in the mobile networks of the cooperation agreement parties.
Another group of KPN, NTT DoCoMo, Rogers, SingTel, Telefonica, Telstra and Vimpelcom, based on the Jasper Wireless M2M management platform, announced its collaborative intentions in July 2012. Recently, Etisalat announced that it has also joined this consortium. The alliance members will continuously cooperate with the aim of further development of the M2M market and improvement of customer convenience. It is expected that, as a result of this joint collaboration, all the participant companies will increase their capability to offer better value propositions to their respective customers in different markets and geographies.
Through an alliance agreement, Everything Everywhere provides RACO Wireless’ customers with access to EE’s network for their international operations, allowing RACO to quickly and easily launch M2M applications throughout Europe. The move is the first of a number of partnerships which underline Everything Everywhere’s intent to be the partner of choice for companies looking to extend their M2M services internationally.
Apart from above-mentioned major alliances, other carriers are also setting-up partnership agreements to increase their M2M footprint.
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