With the introduction of Near Field Communication (NFC) and LTE in the telecommunication market, data management will increasingly become a big challenge for operators. However, Big Data in mobile commerce has big opportunities. Imagine that you’ll be able to know when you can offer customers your products and their preferences!
Big Data can be used in social media and mobile commerce to determine what customer think about a specific product or what they say about any given service. In addition, it can be used to determine what customers think about competitors. This can help in decision making with respect to new services and the way a company engages in new products or services. Perhaps most importantly, one can determine customer sentiment, effectiveness or receptiveness of marketing campaigns, accuracy of marketing mix (product, price, promotion, and placement), and more.
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