There are a wide variety of factors that define the success of a mobile technology; instant connectivity, convenience, and personalization are among the most important. Successful mobile applications are typically perceived by their users as being accessible anytime and anywhere, highly adaptable to the user’s needs, and not revealing any private information about the user. Nowadays users start using their mobiles more often than they use their computers. With the introduction of PC tablets users start buying goods online more. Mobile commerce it’s not just about selling goods via mobile phones, it’s about mobilizing everything. Big names such as Google, Facebook and Twitter learned that most of their customers like to use their sites through cell phones. They started to build applications for mobile phones so users can access the website anywhere. After that retailers started to realize the importance of mobile commerce.
Also companies started to use mobile services to provide their employees access to their applications while they are on the move. In this paper we will analyze the latest mobile commerce technologies which are used to create mobile-friendly websites. Also we will be talking about the latest technologies used in mobile commerce security and how to protect user’s privacy.
A joint study in (2005) estimates that business-to-customer (B2C) revenues in the U.S. will reach $229.9 billion by 2008 and business-to-business (B2B) revenue will reach $8.8 trillion in 2005. By 2013 the number of Internet users will grow to 2.46 billion worldwide with the U.S. market representing only about 20% of worldwide Internet users. These numbers will surely grow rapidly, if only because the penetration of smartphones (a category that includes the iPhone, Android, BlackBerry, and others) is expected to increase from 17 percent in the U.S. and 15 percent in the E.U. today to 74 percent and 43 percent, respectively, by 2014. By 2013, as many as half the consumers in a typical retail store will use their smartphones for shopping. The dynamic development of mobile commerce and the increasing integration in the Internet have opened up an entirely new research and development field. Several frameworks have emerged to define the wide range of mobile computing applications, characteristics and services. One such framework presents classes of mobile applications ranging from retail, auction, financial services, advertising, and inventory management to mobile office, distance education, and data center.
Mobile commerce is changing the way people shop online. With the introduction of PC tablets mobile commerce market expanded more. The major issue in mobile commerce was payment security. Mobile wallet and Near Field Communication was the new solution for mobile commerce payment, but there is still some security issues with it. The NFC market is expected to be worth $50 billion by 2014 and the overall mobile payments market is also expected to rise quickly thanks to mobile ticketing, money transfers, and purchases of physical goods.
PayPal recently introduced a new payment system which can put the NFC payments out of business! Cloud based payment is a new service which can let the mobile users and retails make transactions more easily. With cloud based payments, retails will not need to purchase any kind of devices, and the user’s handset does not need a special chipset to carry out the transaction. Mind Commerce expect that mobile NFC payment will get less attention in the next 3 years, and cloud based payments will take over.
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