Mobile Local Search

Mobile Local Search (MLS) is the search and discovery of persons, places, and things within an identifiable space defined by distinct parameters.  These parameters are
evolving.  Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.  These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or are combined to comprise searchable directories.

Are all searches local? 
What is the foremost goal of MLS application developers and vendors – serving consumers or serving advertisers that can purchase inventory ad units available within the application structure?

MLS Parameters are Evolving
Today they include social networks, individuals, cities, neighborhoods, landmarks, and actions that are relevant to the searcher’s past, current, and future location.  These parameters provide structure to vertically deep and horizontally broad data categories that can stand-alone or be combined to comprise searchable directories.

MLS can occupy several application categories/directories simultaneously.   This is a double-edge sword for analytic engines, financial media analysts, media planners and buyers, and product managers needing to evaluate one category with another or one
directory with another.  The lack of clean comparative analysis based upon application occupancy of an individual category creates a challenge for marketers looking to maximize the value of applications to the supply chain including brand marketers looking to embed
advertising within an application.

Tracking user engagement and analyzing performance metrics can be difficult, particularly to establish the impact and value of an application.  However, if the mechanics and computations are made easy, then the extra insight into user affiliation with multiple application categories can enable better spend of for human and capital resources and market development funds.

More Information:

For more information about Mobile Local Search, see:

http://www.mindcommerce.com/Publications/Mobile_Local_Search2011.php

About Mind Commerce

Analysis of telecom and ICT infrastructure, technologies, and applications.
This entry was posted in Applications, Google, Mobile Data and Applications, Search and Discovery, Social Media. Bookmark the permalink.

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