Mobile VAS Challenges

Mobile Devices Limitations

Current wireless devices include phones, hand-held or palm-sized computers, laptops, and vehicle-mounted interfaces. Whereas mobile terminals demonstrate a greater extent of mobility and flexibility, they are inferior in several respects when compared to personal computers. The screen is small and the display resolution is low. The small and multifunction keypad complicates user input. Because of the need to be physically small and light, these input and output mechanisms impede the development of user-friendly
interfaces and graphical applications for mobile devices. Mobile handsets are
also limited in computational power, memory and disk capacity, battery life,
and surfability. These drawbacks in mobile devices do not support complex
applications and transactions, and consequently limit usage of mobile commerce.

Seamless Integration

The integration between network operators and businesses is a key issue for mobile commerce. In addition, to conduct business via mobile devices, companies must be capable of managing and supporting a large base of mobile customers or employees. This poses a challenge to the traditional helpdesk and customer care function. On one hand, companies must deal with the logistics, procurement, and asset management issues surrounding large numbers of devices and software. On the other hand, the broad range of mobile devices makes customer care far more complex and harder to manage.

Explore Agent Technologies

The relatively high cost of connection time and data exchange for mobile devices discourages the adoption of mobile commerce by cost-sensitive organizations. Agent technologies can alleviate this problem.  Mobile commerce users can contact agents to look for products and services, to locate merchants, to negotiate prices, and to make payments. All of these activities can be performed without having the mobile devices constantly
connected to the network. In an agent-based mobile commerce framework, agents
can be envisioned as merchants, consumers, and other brokering services,
interacting with one another to enable electronic transactions.

For more information, see:

http://www.mindcommerce.com/Publications/MobileVAS2011.php

 

About Mind Commerce

Analysis of telecom and ICT infrastructure, technologies, and applications.
This entry was posted in Fixed Network Operators, Mobile Commerce and Marketing, Mobile Data and Applications, Value-added Service Applications, Wireless Carriers. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s