The Value of Location-based Services

Nothing is more a defining attribute of mobile communications than location.  Every other attribute of communications can be replicated by or in fact exceeded in convenience and usability by wireline communications methods, whether it is quality of service (e.g. no noise or dropped calls), speed, user friendliness (graphics, big screens, full keyboards), etc.   Deficiencies in these areas for many years prevented the practical development and use of many mobile applications, including LBS applications.  However, enough obstacles in these non-location attributes have been overcome that location can now be practically exploited to the benefit of our mobile society. 

The value that location and LBS can bring to consumer, business, or government environments are multiple and varied.  When considering buying, building, or selling a location-based service, it is critical that the benefit, also known as the value proposition, is specifically articulated, otherwise the service can go unused or underutilized, or not acquired at all.  The value proposition affects most if not all aspects of a location-based service: How the service designed, how it is marketed, and how the broader business is designed and operated around it.  Is the value cost savings? Piece of mind? Convenience?  While it may be tempting to say all of the above plus several more, this kind of “jack-of-all-trades” approach to value will only serve to confuse the customer and fragment the real benefit of the application. 

LBS Value Proposition 

The most likely LBS value proposition elements, singularly or in combination are: 

  • Piece of Mind
  • Safety/Security
  • Customer Satisfaction
  • Quality (Fewer mistakes)
  • Access To Experts, Special Services
  • Convenience (Easy to do business with)
  • Accuracy (Distinctly different value proposition from reliability)
  • Comprehensiveness (Including all necessary related elements)
  • Reliability/Consistency  (Can we count on it every time, all the time?)
  • Revenue (New services, premium upgrades to existing services)
  • Cost Savings (Reduce service time, persons needed for a give task)
  • Speed/Productivity (Improve customer responsiveness, increase tech visits per day)
  • Community (Extending that comprehensiveness to a broader environment)

More Information 

For more information, see: 

http://www.mindcommerce.com/LBS/

About Mind Commerce

Analysis of telecom and ICT infrastructure, technologies, and applications.
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