If you are a small business and your staff doesn’t afford much time to spend on engaging with (potential) customers, then Google Places is the place to start since once created it doesn’t require too much later input. Facebook Places will require more time and effort to create and build the buzz around the local business.
This report evaluates the two location-based services from Google and Facebook in terms of their use for marketing purposes by companies in B2C markets that have physical points of sale (referred in the report as “local businesses”). The report is written in a user-friendly (business/ marketing oriented) way and does not require technical knowledge.
For more information, see: