Like any other new solution, product, business (etc.), mobile marketing started with unreasonable expectations. After the working its way out of the trough of disillusionment, mobile marketing is poised to take off starting in 2010.
As reported in our latest research (see link below), Mind Commerce estimates the world market for mobile marketing and advertising revenues will reach nearly $50 billion by 2014, up from about $29 billion today, growing at a five-year CAGR rate of nearly 12%. Europe and North America will grow at the fastest rates, about 16% through the period, to reach $16.3 billion and $12.4 billion, respectively.
We further predict by 1Q 2010 that most will realize that 2009 has been a decisive year for mobile marketing spending as marketers worldwide move from disillusionment over their expected return from this platform to the realization that they can indeed enhance consumer brand equity via the targeted precision and customized experience that mobile affords over other media placements.
For more information or commentary, please email me at: Fred@MindCommerce.com