Category Archives: Value-added Service Applications
The Power of Branding and Market Positioning in Wireless
Why does the USA say “texting” and other places, particularly Europe, say “SMS”? How many people know what SMS (Short Messaging Service) means? Much more recently, why do all of the tier-one wireless carriers in the USA refer to their … Continue reading
RCS and the Enterprise Corporate Dashboard
Rich Communications Services (RCS) provides the ability for a corporate entity to allow their employees to customize their own mobile experience via the RCS interface while at the same time providing an enterprise interface or so called, Enterprise Corporate Dashboard, which is … Continue reading
What is a Value-added Service (VAS) ?
It’s not enough to simply say that a VAS application adds value to Core Services. Core Services can be Support Services, Basic Services, or Complementary Services. All VAS share the same characteristics: Not a form of basic service but rather … Continue reading
2012 in the Rearview Mirror: Cloud, Augmented Reality, and VAS Applications
The year 2012 was a one for the telecommunication industry. Several new technologies have been introduced to the market which changed the way corporations do their business. For example, with the introduction of Cloud applications and Augmented Reality (AR), the … Continue reading
Where is the Money in M2M?
This very relevant question is quite difficult to answer since M2M is the name of an approach (connect compute) and a market definition (all connected machines) used for market reporting. It could be compared to something like Desktop Publishing (DTP), … Continue reading
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Carrier Opportunities in Subscriber Data Management (SDM)
Mobile broadband deployments have revolutionized modern Carrier networks. The emergence of massive volumes of Internet applications, however, has made it clear that they cannot simply remain pipeline providers and that the data traffic and subscriber base deriving from pipelines form … Continue reading
Policy and QoS are the Key for Premium Services with IMS
Quality of Service and Resource Allocation are critical. IMS requires the carrier to have greater control over their network resources: Offering multimedia services on fixed-line networks and mirroring the fixed-line experience through mobile networks requires several capabilities not yet present … Continue reading
Improving Network Operator Revenue/Profits
We recently heard that U.S. wireless carriers could see the worst net customer additions in years during the first quarter, according to a research note from investment banking firm Jefferies & Company. The firm said that the U.S. wireless industry as … Continue reading
