Category Archives: Mobile Commerce and Marketing
Square to trial Location Commerce
According to The Verge, Square is building a recommendation engine that suggests nearby places to visit based on the consumer’s mobile transaction history. Square now processes $10 billion in annual mobile payment transactions. More than 2 million U.S. businesses and … Continue reading
Big Data and Mobile Commerce/Marketing
Big Data can be applied to the mobile commerce and mobile marketing as well. Big data already is involved in the e-commerce sector along with social networks as we explained earlier. The Big Data ecosystem in M-commerce is shown in … Continue reading
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Big Data in Mobile Commerce/Marketing
With the introduction of Near Field Communication (NFC) and LTE in the telecommunication market, data management will increasingly become a big challenge for operators. However, Big Data in mobile commerce has big opportunities. Imagine that you’ll be able to know … Continue reading
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The Mobile Gaming Economy: A Micro-transaction Opportunity for Asian Banks
92% Mobile App Users Play Games 93% Gamers Willing to Spend 97% Prefer F2P and Virtual Goods 51% Pay Real Money for Virtual Currency For more information, see: http://www.slideshare.net/kabirahmad/mobile-gaming-economy-asia
Mobile Social Broadband and Commerce
Many factors are driving towards mobile social and broadband being a combination that will become a force to be reckoned with for commerce. By way of example, more than half of consumer activity during Christmas day took place on mobile … Continue reading
Mobile Checkout
As Radio Frequency Identification (RFID) and Near Field Communication are developing, we will see a lot of new potential for these technologies. Radio Frequency Identification (RFID) is an automated identification technology that uses tags to transmit data upon RFID … Continue reading
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Survey of Mobile Commerce Companies
ACI Worldwide ACI is an electronic payment processing company; recently they started working in mobile payment sector. Their main products are cover by retail banking, including debit and credit card issuers along with Wholesale banking, including corporate cash management and … Continue reading
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Mobile Banking to Evolve as did Online Banking
The mobile market has grown significantly over the past several years, particularly in the US, where many players offer some form of services for their customers. Some had anticipated that mobile phones would essentially become portable ATM (Automated Teller Machines) … Continue reading
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Acceleration of M-Commerce past E-Commerce?
While it is clear that Mobile Commerce as a subset of e-commerce is accelerating faster that fixed network access, it is important to remember that it is a subset and shares many of the same issues and opportunities. Mobile commerce … Continue reading
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Mobile Barcodes as an Engaging Mobile Marketing Tool
Mobile bar code or QR codes have a prominent place in the mobile space especially when it comes to communicating with consumers on a one to one level. Mobile bar code technology allows marketers to convert mass marketing to direct … Continue reading
