Monthly Archives: July 2012
LTE Frequency Spectrum Selection & Fragmentation
LTE can be deployed in existing 2G or 3G bands, and in new spectrum such as 2.6 GHz now being allocated in many regions, and the Digital Dividend bands (700 or 800 MHz depending on region). The spectrum segmentation for … Continue reading
Mobile Marketing Campaign Response Rates: Only as Good as the Incentive and Call to Action
While mobile marketing is still in its infancy, one thing is clear: Response rates are largely bound by the Incentive and Call to Action. What is an incentive in this context? It could be to learn more about a product. … Continue reading
Intelligent Sensors
The advances in the design of embedded systems, availability of tools, and falling fabrication costs allowed for cost-effective migration of the intelligence and control functions to the field devices, particularly sensors and actuators. Intelligent sensors combine computing, communication, and sensing … Continue reading
Posted in Sensors
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Augmented Reality in the Cloud Ecosystem/Players
The current players for augmented reality in the cloud are SaaS Providers. Software is more essential in the cloud computing than hardware, Software as a service (SaaS) refers to software in the cloud. Mainly SaaS is a web-based application which … Continue reading
Posted in Augmented Reality, Cloud Computing
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A Look in the Rear View Mirror at WiFi in 2007
We covered Public Access WiFi since 2003 and published our last report in 2007. Since our last report there have been many changes including transformed business models. Below is a “look-back” at our views in 2007. How close were our … Continue reading
Posted in Broadband Wireless, WiFi
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Why Augmented Reality in the Cloud?
With the introduction of LTE, augmented reality applications will be processing faster with the high data rates. With the 2G and 3G systems, AR was not fully activated due to the low data rates. AR applications now have the opportunity … Continue reading
Posted in 4G, Augmented Reality, Cloud Computing, LTE
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2D Barcode Mobile Marketing goes Mainstream
Mobile bar codes are popping up everywhere in our world. The increasing use of Smartphones, rapid advancements in their capabilities, and awareness of mobile barcodes facilitates a powerful advertising channel with near infinite opportunities. Mobile bar code technology allows marketers … Continue reading
Posted in Mobile Commerce and Marketing
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Telecom API’s
Telecom APIs capitalize on existing network infrastructure to create a vast array of business opportunities for carriers worldwide. In essence, these APIs allow carriers to disseminate a wealth of internal information or resources to third parties. What are Telecom API’s? … Continue reading
